Consumers in their Everyday Life

The best marketing and user experience research offers businesses a clear vantage into the everyday lives of their customers, as unobtrusively as possible. Today’s eye tracking technology enables ethnographic research and In-Home Use Tests of a totally new kind: with no need for a live moderator and no disruption to natural behavior.

Learn more in our webinar 

In this webinar and Q&A session, we cover:

  • the available eye tracking solutions for
    in-home studies
  • types of research studies and complementary approaches (remote interviews, diaries, etc.)
  • sample results and ideas for getting started

Studying Behavior In-Home with Wearable Eye Tracking

Case Studies on In-Home Research

Exploring digital distractions for Facebook

The social network’s research division wanted to get an understanding of how people watch TV in their homes, and how frequently their attention was diverted to other devices. In an in-home eye tracking study in the US, people in four cities were given eye tracking glasses on a weeknight and asked to wear them as they went about their usual evening routines.

Read what Facebook could determine

Measuring media consumption for Google

Google was seeking to find out what people are actually paying attention to while being exposed to advertisements. Therefore, eye tracking glasses were given to 34 participants  who were asked to wear them at home for one week while going about their normal activities such as watching television, or using their computer or phone. More than 775 hours of media exposure was recorded.

See what Google could conclude

Talk to your local Tobii Pro representative to discuss how eye tracking can support your in-home research needs!

How can we help you?